How to Build a Web Site

(That Works)

A Man at his Desktop Computer

Ever wanted to know how to build a web site? Not just any web site, mind you, but a web site focused on a topic you love--a web site that...

  • attracts tens of thousands of visitors each month

  • makes you a steady monthly income, maybe even a complete living

  • and

  • ends up being the most enjoyable part-time job you ever had, or maybe even turns into a full-time career that lets you live a life involved with a topic you love, free from the typical 9-to-5 hassles most people contend with.

Can a Web Site Do All That?

It can--IF you build it right. More on that later.

In some ways we are fortunate to be living in the 21st century with the internet right at our fingertips.

Via the internet each of us has a portal to the world. You can, for example, post something on YouTube or Facebook and--for better or worse--the whole world can know about it almost right away.

With your own web site you can post articles on the internet and attract visitors searching for what you have to say.

With enough visitors, your web site can become a source of income--maybe even your primary income source.

It's possible, then, to research, write, and post about topics you love--and make money doing it.

Turning Passion Into Profits

Everybody, I suppose, knows something about a topic they're keenly interested in. Maybe you like photography or tennis or travel or whatever, it doesn't really matter.

If you can talk and spell, you can write about your interests. Chances are, a lot of other people in the world are interested in the same thing you are.

A well-written, well-constructed web site can attract those people searching for information on what you write about.

When enough people visit your web site, you can earn money in a variety of ways--advertising and referrals, for example.

But how do you build a web site that can attract lots of people? Read on.

Don't Do What I Did

Perhaps I can best relate the matter by starting with my own story.

In 2005 after writing Surviving the Wilds of Florida, my book about how to fend for yourself in Florida's wild places, I wanted a web site I could use to continue my writings about Florida and to promote my new book.

I Did What Too Many People Typically Do

I purchased some good but fairly expensive web-building software, spent a few frustrating days trying to learn how to use it, found a $100-a-year web host, and in a few days, my site was live on the 'net.

Naturally, I wanted this web site to attract lots of visitors. But even after some time, my traffic stats plainly showed it wasn't doing that.

What's worse, I didn't have a clue about how to change things for the better. Without traffic (i.e. visitors) my site was like a billboard in the middle of a remote desert. It was there, but hardly anyone saw it.

That's the situation with the great majority of web sites. They're there. Some are even quite fancy, but for all practical purposes they're invisible on the internet.

If You Build It, Will They Come?

Remember the movie Field of Dreams? In it some still, small voice whispers to Kevin Costner "If you build it, they will come."

I can guarantee one thing--that voice wasn't talking about web sites. Lots of people build a web site and the sad truth is hardly anyone comes to most of them.

Why not? Because they don't build them right. Obviously, I didn't build my first web site right. And they didn't come.

What was wrong? A bunch of stuff, only I didn't know. For starters--

  • my file names were totally unintelligible to search engines
  • the photo file sizes were huge and cumbersome
  • my site's structure was just terrible

It was okay to look at, I suppose, but it was destined for failure.

Finally, a break...

Then one day while searching online for how to get traffic to a website, I ran across a site from a web host called Solo Build It (SBI, for short).

An Intriguing Possibility

The more I watched their videos and read what they had to say, the more I liked what I saw and heard. Their information had the ring of truth to it. They said they had helped lots of people build web sites that work, and furthermore they said they could help me do the same--for $299 per year.

I already had a web host charging me just $100 a year, so $299 seemed expensive until I factored in the fact that SBI was offering me a whole lot more than simple web hosting.

In fact, web hosting was almost an insignificant part of what they were promising me.

An Attractive Offer

Their main claim to fame shall we say when it came right down to it was this:

  • A complete system that could lead me step by step to create a web site that attracted plenty of traffic and had great earnings potential to boot.

After all the trial and error I'd been through, I liked the thought of that.

A Bold Claim

Then, SBI made this startling claim which deserves to be in bold:

  • They said that 62% of SBI sites are rated in the top 3% of sites on the web!

Now, that was a bold statement. And it really grabbed my attention. Assuming it was true, I knew I could at least be in that 62%. I figured, well, if most people can do it, so can I.

Oh, what the heck.

After some delay, I decided "What the heck, let's see what they've got." Besides, they promised to refund my money if I wasn't pleased.

I can say without hesitation that the decision to go with SBI was the best I ever made when it comes to my online presence.

As it turns out, SBI's claim was true, and I did make it into that 62%.

When I first enrolled with SBI, I had only a vague idea what I'd be getting for my annual subscription fee. But somewhere in there they promised to OVERdeliver, and, boy, did they ever do that.

Success at Last

Regarding their claim about their customers' sites rating in the top of the internet, my own site's Alexa ranking was at one time greater than five million. As I type these words, it is 391,717. Google is the internet's top dog at number 1, so the smaller the number the higher the rating.

Would you say I've come up a bit? Without SBI, I would have never figured out how to do it. It didn't happen overnight, and it took a lot of work but SBI pointed the way.

Thanks to SBI's Action Guide

One of the first things you'll run across at SBI is their 10-step Action Guide, available in both video and written form. I consider it absolutely, one-hundred percent, no bones about it, indispensable. That's what helped me the most.

Like many before and after me, I've used the Action Guide (I still use it to review certain concepts) to create a web site that works. Just follow it to the tee and, whatever you do, don't skip anything.

You Can Do It Too

Okay, then, how do you build a web site that doesn't just lie around on the internet, but actually works for you by bringing in loads of visitors and some decent earnings?

First, let me share that almost everything I know about web sites, I learned from SBI.

They've taught me well, and I'm still learning something new from them all the time.

I'm always telling my wife that SBI is like

  • "an MBA in a box."

You don't have to know everything to get your web site started, just follow the Action Guide. Along the way, however, over the years, if you apply yourself and study what's available to you, you'll learn TONS of stuff about e-commerce.

You can see why I recommend SBI with confidence. Whatever they've taught me, I'm sure they can teach you too.

If I can build a successful web site, you can too--if you're willing to work at until you get the job done. I won't kid you, that's likely to take months or years. But imagine say two or three years from now having a web site that provides enough income to allow you to follow your dreams.

The Nitty Gritty

Assuming the work part didn't scare you away, in a nutshell here's how to build a web site that works:

  • Develop a theme-based web site consisting of lots of quality, keyword-focused content pages that please your visitors and the search engines alike.

I know this works because I've done it. My stats vary with the seasons, but this FloridaAdventuring site attracts around 800 to 1,200 unique visitors per day. Further, with what I now know, I'm confident it will continue to grow as I add new quality content.

You may not be familiar with two fundamental terms contained in my nutshell sentence:

  • theme-based
  • and

  • keyword-focused content pages

In case you're not, I'll expand on them below.

Theme Based

Theme-based means your entire site must be centered around a single central theme or concept.


  • Alaska
  • Italian Cooking
  • Rock Climbing
  • SCUBA diving
  • Computers
  • Weightlifting
  • Palm Beach Real Estate
  • Shotokan Karate
  • Whatever you are passionate about

Your theme could be almost anything. With few exceptions, however, all the pages on your site must relate in some way to your central theme.

Take Your Passion and Make It Happen

What's more, you should be keenly interested, even passionate, about your site's theme because you'll be researching and writing a lot about it over the next few years. A deep-seated passion will keep you going when your energy and motivation wane.

Selecting a Theme

What if you're not sure what your theme should be?

Don't worry. SBI will help you choose a theme that promises to be of interest to enough people to provide the fundamentals of a profitable site.

You'll need to add plenty of brainpower and motivation (BAM, they call it) to the mix. With your BAM, and SBI's tools, you can have the confidence of choosing a promising theme for a site that can reward you for years to come.

Keyword Focused Content Pages

As I said, with few exceptions all your site's pages must relate to your theme. Then, each page on your site must be laser-focused around a main topic which is accurately identified by a single keyword or keyword phrase.

If your site is about Alaska, for example, you might have a page devoted to Denali National Park. Denali National Park would be that page's main keyword (or keyword phrase, which in web speak is really the same thing).

A view of Denali National Park

You could have up to three or four other keywords for that page, say grizzly bears...

Grizzly Bears Roaming in Denali National Park
Fuzzy but Fierce

or Mount McKinley, and so on.

A Distant View of the snowcapped peak of Mount McKinley
Mount McKinley's Snowcapped Peak

But the page itself must be optimized for the main keyword, in this case Denali National Park.

Don't know how to optimize a page for a keyword? Not to worry. SBI will show you.

They have a simple tool for this called Analyze It that will analyze each page for you and tell you what, if any, changes need to be made.

Running your pages through Analyze It helps ensure that the little search engine spiderbots like them. (Don't know what a spiderbot is? You'll learn.)

Another of your site's pages might have as its main keyword Alaskan bush pilots. Of course, that page would be optimized for and would be all about, well, Alaskan bush pilots.

Expert Writing Usually Requires Research

Don't know anything about Denali or bush pilots?

North to Alaska
Well, with this Alaska web site, it's now your mission--should you decide to accept it--of compiling pages and pages of of juicy content about the Land of the Midnight Sun.

If I were you, I'd be doing a lot of online research, then heading to Denali and talking with some bush pilots along the way, maybe even going for a ride with one and taking some great aerial photos for your web site.

Warm and Sunny Wine-Colored Days

Let's say your site is about...hmmmm?...I know! Italian cuisine. O SO-LE MI-O...sorry, I just got carried away. Okay, where were we?

Oh, yeah. I hope you love linguini and cannoli because you'll spend the next several years learning everything you can about all foods Italian. Tough job, I know, but somebody's gotta do it. :-)

Who knows? Maybe you'll go off to Italy to get real the skinny on how it's done.

Italian Scene

At the very least, you'll be cooking up a storm, writing, photographing, maybe even video-ing. Move over Rachael Ray. There's a new kid on the 'net.

What you don't know you'll learn. Over time, with diligent effort, you'll come to know more about Italian cuisine than probably 99% of the people on the planet. The way I see it, that will qualify you as an expert.

Doing What You Love

Now imagine that you are absolutely passionate about Alaska, Italian cooking, or whatever is your site's theme.

How'd you like to spend your life immersed in topics you love? Well, with a theme-based web site, you can do just that. For some people, their web site ends up being their primary income source.

Your Web Site's Content

Your site's content must be original material that wows your visitors. It must have that been-there-done-that ring of authority that allows your expertise to shine through.

Be Original

Original content is essential. A large part of the internet is just pure drivel.

Have you ever researched a topic only to find you're reading the same material over and over on different sites? That's because the people who put this stuff up use copied material and think that qualifies as content. Not so.

Add Value

With your original, quality content, however, you add value to the web. Since the search engines want to return quality content in their search results, they'll be looking for you.

Keywords are Key

It'll probably take a good while to rate highly with the engines, but sooner or later with pages optimized for high-demand-low-supply keywords, the engines will find enough of your pages to make you successful.

To help that happen, at SBI you'll learn all about high-demand-low-supply keywords that are especially promising.

SBI has a couple of tools--Brainstormer and the Master Keyword List--which will help you find and manage your site's keywords.

I still use these tools all the time. As long as I have a web site, I would never--let me stress NEVER--want to be without them.

Be Trustworthy and Write in Your Own Voice

Combine your personal experience with well-researched material, and then write like the real person you are.

Besides being original, your material must impress and inspire the trust of your visitors. By that, you must make them think to themselves "Wow, this writer knows her stuff."

To do that, you simply combine your personal experience with well-researched material, and then write like the real person you are.

That kind of visitor response comes from real writing--writing that has that been-there-done-that voice of authority. By combining your personal experience with good research, you can present that voice.

You don't have to be a James Michener to write for your web site.

An Open Book Showing the autograph of James A. Michener in Blue Ink under the Book's title--Centennial
Cool, huh?

You just have to able to write like you talk so your visitor feels the conversation with you. I hope you feel the conversation with me right now.

One thing you may notice as you cruise the web is that a lot of writing has no "voice." The author of the words seems detached from them. That style is too impersonal for your web site. It sounds too much like an encyclopedia. Or too big-business corporate. While that style may impart good information, it's hard to relate to because the writer remains hidden behind a veil of anonymity.

As the author of your very own theme-based web site, the last thing you want to be is anonymous. Instead, you must engage your visitors in such a way that you keep their attention and earn their trust.

Can you write like that? Well, answer these questions:

  • Are you a sincere and honest person willing to spend time researching to have something good to say?

  • Are you willing to let your personality and character shine through your words?

  • Will you focus mainly on your reader and not so much on yourself?

If you answered "yes" to each question, rest easy, dear visitor. You can write.

How Much Content?

How many pages should your site have?

I'd say keep going until you have at least a couple of hundred, but you don't have to stop there.

Some sites have in excess of three hundred pages. One site I know of has over one thousand.

You won't build a 200-page site overnight. At the rate of two pages per week, it would take you about two years. So, this isn't some fly-by-night get-rich-quick scheme.

But during those two years or so of hard but very enjoyable work, you're building a real web business.

Tortoise It and Win

A Close-up of a Gopher Tortoise on the Ground
Success Demands Steady Persistence

For good reason, SBI's mascot is the tortoise, a slow, but persistent creature known for winning races with hares that flit rapidly from one place to another.

Over the months and years you "tortoise" your way to success, adding one keyword-focused content page at a time.

Each new page is like a new piece of internet real estate owned by you. You can construct "billboards" on this real estate if you wish. By "billboards," I mean you can allow others to put ads on your pages. The more pages, the more ad space, the more money you earn.

Great content causes your visitors to linger over your pages. Search engines take note that your visitors don't click back straight away to search some more.

Lingering visitors make it evident to the engines that humans must like this site. The engines respond by raising your rankings in the search results. With the increase in rankings, more visitors come to your site. Slowly over time your success gathers mass and momentum like a snowball careening down hill.

With more visitors, your internet real estate can become valuable indeed--like Boardwalk and Park Place.

Making Money with Your Site

A well-planned site could provide revenue from several sources:

  • Cost-Per-Click Advertising
  • Affiliate Commissions
  • Site Sponsorships
  • Referral Commissions

to name a few.

If you don't know about these sources, you will if you go with SBI.

So, how much money can a web site built right make? There are, of course, no guarantees, but I'd say from several hundred to several thousand dollars per month, maybe higher, depending on your site's theme, the number of pages your site has, the quality of your content, the selection of your keywords, and the relative competition in your niche.

My 100-page (and growing) site, for example, earns a nice monthly income mainly from advertising and book sales. While it's not my primary income source, the revenue it generates is steadily growing as I add more content, and I'm looking forward to more years of Florida adventuring.

What others have to say about SBI:

"When you first start, you think... "Ok, maybe I will make some extra money". I never really thought that SBI! would help me "Live my life like I mean to live it"."
~ Luisa Cupeles

"What can I say? Life has never been better. Freedom is something that can't be paid for. It's not that I work less, I probably work more than I ever did, but I do it on my own terms. It doesn't feel like work at all.I am confident that I will never have to work for others again unless I want to!"
~ B. Bradtke

I now have a business that I can grow over the years. A business that is fun. I'll never do a 9 to 5. I'll always own my own life. That, more than money, more than learning about the Web, more than anguilla-beaches, more than learning how to write well, that is the most important thing I've learned from SBI!. Own your own life. If you don't, what's the point?"
~ Nori Evoy

"I love to read of how Solo Build It! has touched so many people's lives in so many varied ways.... and I am glad to count our own personal story amongst them."
~ Marc Liron

What Next?

To sum up, I'll just say it straight out. SBI is the real deal if you want a profitable, theme-based web site.

Besides having this SBI web site, I am an SBI affiliate, proudly promoting their service. I do earn a commission on referrals from this site. The reason I can wholeheartedly recommend SBI to you is because I am completely sold on it myself, having been their happy and enthusiastic customer since 2006.

Since you've read this far, you probably want to know more. At this point, then, I'll recommend some excellent SBI sources for you to look at:

The first source is the SBI video tour. When they say this could be the best 30 minutes you ever spent on line, I would have to agree wholeheartedly.

SBI doesn't just have customers. They have raving fans. Find out why so many successful web site owners say I Love SBI

Find out why SBI is not an ordinary web host.

Find out how SBI can help you build a web site that works.

Your own web site can be one of your life's greatest adventures. It can cause you to learn things you never knew and take you to places you never dreamed of.

Best wishes in your web adventures,


P.S. Got questions about SBI? I'd be happy to try to answer them. Just submit your questions or comments in the form block below, and I'll get back with you as soon as possible.

Or, if you prefer, just call me at 1-352-475-1061.

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